Marketing 4.0 : moving from traditional to digital

Marketing 4.0 : moving from traditional to digital

種類:

図書

責任表示:

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

言語:

英語

出版情報:

Hoboken, N.J. : Wiley, c2017

形態:

xix, 184 p. : ill. ; 24 cm

著者名:

書誌ID:

BB23005809

ISBN:

9781119341208 [1119341205] (: cloth)

子書誌情報

所蔵情報

詳細

主題:	Internet marketing; Marketing
分類・件名:	LCC : HF5415 DC23 : 658.8 LCSH : Marketing LCSH : Internet marketing
LCCN:	2016036899
注記:	Includes index
TTLL:	eng

1

2

3

4

5

6

7

8

9

10

11

12

1 図書 Marketing 3.0 : from products to customers to the human spirit Kotler, Philip, 1931-, Kartajaya, Hermawan, 1947-, Setiawan, Iwan Wiley	7 図書 Marketing : an introductory analysis Matthews, John B. McGraw-Hill
2 図書コトラーのマーケティング5.0 : デジタル・テクノロジー時代の革新戦略 Kotler, Philip, 1931-, Kartajaya, Hermawan, 1947-, Setiawan, Iwan, 藤井, 清美 (1951-), 恩蔵, 直人 (1959-) 朝日新聞出版	8 図書 Marketing; principles and methods Phillips, Charles Franklin, 1910-, Duncan, Delbert J. R.D. Irwin
3 図書 Marketing Beckman, Theodore N., 1894-, Davidson, William R., Maynard, Harold Howard, 1889-1957 Ronald Press Co.	9 図書 Marketing and the behavioral sciences Bliss, Perry Allyn and Bacon
4 図書 Marketing : a critical introduction Hackley, Chris SAGE	10 図書 Strategische Unternehmensführung und Marketing : Beiträge zur marktorientierten Unternehmenspolitik Meffert, Heribert Gabler
5 図書 Marketing : a critical textbook Ellis, Nick Sage	11 図書 Social marketing : strategies for changing public behavior Kotler, Philip, Roberto, Eduardo L. Free Press, Collier Macmillan
6 図書 Marketing, an institutional approach Duddy, Edward A. (Edward Augustin), 1884-, Revzan, David Allen, 1909- McGraw-Hill	12 図書 International marketing Cateora, Philip R., Gilly, Mary C., Graham, John L., Money, R. Bruce (Richard Bruce) McGraw-Hill Education